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‘Sailing Needs A Bernie’, And May Have Just Got One

Sir Keith Mills has done a deal that could change sailing. But he needs to take the famously Francocentric sailors of the Vendee Globe with him. There could be storms ahead (or insert own sailing...

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What Role Did Marketing Play In Andrew Simpson’s Death?

There has been a shift in the way sailing has been sold to the sponsorship and media markets in recent years, an attempt to tell a sexier story. America’s Cup and Volvo Ocean Race in particular have...

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